DIGITAL MARKETING COURSES BUNDLE
Digital marketing leverages online channels like search engines, social media, websites, and email to connect with target audiences, build brand awareness, and drive sales.
About This Course
1. Search Engine Optimization (SEO) & Marketing (SEM)SEO: The process of optimizing your website’s content and structure so it ranks higher organically on search engines like Google. It focuses on driving free, long-term traffic.SEM: Paid search strategies (like Pay-Per-Click or PPC campaigns) that let you bid to have your ads appear at the top of search engine results pages for specific keywords.
2. Social Media Marketing (SMM)Using platforms like Instagram, X (formerly Twitter), LinkedIn, and Facebook to build communities, share engaging content, and run targeted social ads. It is highly effective for brand storytelling and directly engaging with your customer base.
3. Content MarketingThe creation and distribution of valuable, relevant written, visual, or video content (such as blog posts, e-books, podcasts, and infographics) to attract and retain a specifically defined audience.
4. Email MarketingSending tailored emails, newsletters, and promotional offers to a list of subscribers. It remains one of the most effective ways to nurture leads, build customer loyalty, and drive repeat sales.
What You'll Learn
Requirements
- →1. Essential Technical Setup A Reliable Device: A desktop computer or laptop (Windows, Mac, or Chromebook) is required to complete the hands-on lab exercises. A smartphone or tablet is not sufficient for the coursework.Internet Connection: Stable, high-speed internet access to stream video lectures and download project materials.Basic Computer Literacy: Familiarity with navigating web browsers, managing files, downloading software, and using standard office tools like Google Docs or Microsoft Excel.
- →2. General Mindset & SkillsBasic English Proficiency: The ability to understand, read, and write introductory-level English, as the core video content and peer-reviewed projects are taught in English.No Tech Background Needed: You do not need any prior experience in coding, web development, business, or marketing.Self-Discipline: A willingness to dedicate roughly 5 to 10 hours per week to study consistently at your own pace.
Course Curriculum
1. Introduction into Digital Advertising for Local Businesses
10. Starting the Bing Ads Campaign
11. Bing Ads Setup
12. Google Ads Import into Bing
13. Bing Ads Navigation
14. Bing Ads Copy Setup
1. Introduction into Meta Ads
2. Meta Advertising & Customer Journey
3. Introduction into New Meta Ads Experience
4. Meta Business Suite
6. Meta Business Manager & Pixel Essentials
8. The Most Pleasant Way to Active FULL CONVERSION API Server-Server on WordPress
10. Meta and Apple iOS 14.5+
12. Introduction into Domain Verification via Website Panel (without Plugin)
13. Domain Verification via Website cPanel (without Plugin)
15. Please, Study Facebook Pixel & SDK & Off-Line Conversions - Pages 29 to 32
17. Introduction into Ads Objectives
18. Ads Objectives
19. Ads Objectives - Quiz Introduction
21. Please, Study Objectives from Media Buying Guide - Pages 23 to 27
22. Introduction into Meta Reach Ads
23. Explanations of Meta Reach Ads
24. Meta Reach Ads
26. Meta Reach Ads & Meta Dynamic Creative Optimisation
28. Please, Study Ad Placements & Dynamic Creative Optimisation - Pages 52 to 54
30. Meta Engagement Ads Introduction
31. Meta Engagement Ads
33. Meta Traffic Ads Explanations
34. Meta Traffic Ads
36. Metrics to Look in Ads Manager
38. Please, Study Glossary - Pages 5 to 15
40. Detailed Targeting Explanations
41. Detailed Targeting Explanations - Screen Recordings
43. Please, Study Targeting Best Practices - Pages 40 to 41
45. Introduction into Carousel with Videos (Attractive Carousel Creation)
46. Video Carousel Creation 1
48. Video Carousel Creation 2
50. Dynamic Experience
52. Messages Ads - Explanations 1
54. Meta Messages Ads - Explanations 2
56. Meta Messages Ads Objective (Messenger Ads, WhatsApp Ads, etc.)
58. Meta Lead Generation Ads Explanations
59. Meta Lead Generation Ads - Setup
61. Meta Lead Generation Ads - Setup Continue
63. Retargeting Custom Audiences
65. Power of Custom & Lookalike Audiences 1
66. Power of Custom & Lookalike Audiences 2
68. Facebook Conversion Ads, Bidding Strategies, Cost Cap & AB Testing
70. AB Testing Setup
72. Experiments & CBO Test & Brand Lift
74. Campaign Budget Optimisation Examples
76. Meta Video View Ads Introduction
77. Meta Video View Ads 2022
79. Adobe Premier Pro - How to Create Video for Stories
81. Adobe Premier Pro - How to Animate Picture & Create Square Video
83. Meta Ads Reporting
1. LinkedIn Objective Ads Introduction
2. LinkedIn Ads 1
4. LinkedIn Ads 2
6. LinkedIn Ads 3
1. Google my Business Explanations
2. Google My Business - How to start easily
3. Google my Business - Local Place - Real Case Study
2. Extra Learning
3. Google Ads Introduction by Hazel Owens
4. Where Ads are Shown - Google Ads Overview - Introduction
5. 1 Where Ads are Shown - Google Ads Overview
6. Set up your Google Ads Account
7. Google Ads Campaign Setup
8. Google Start and End Dates
9. Google Start and End Dates
10. Ad Scheduling Basics
11. Google Ads Device Targeting
12. Google Ads Coupon Setup
13. Google Ad Copy Best Practices
14. Targeting and Settings Introduction
15. Google Ads Targeting and Settings
16. Google Analytics Linking and Conversion Setup
17. Billing Setup and Launching your First Campaign
18. Google Ads Keywords Research
19. Match Types and Negative Keywords
20. Exact Match Meaning
21. Match Types Updates
22. Negative Keywords
23. Negative Keywords 2
24. Google Ads Editor - Keywords Upload
25. Search Terms Report - Introduction
26. Search Terms Report - Explanations
27. Auction Insights - Competitor Analysis - Introduction
28. Auction Insights - Competitor Analysis - Overview
29. Google Ad Extensions 1
30. Google Ad Extensions 2
31. Google Ad Extensions 3
32. Google Responsive Search Ads
33. Google Discovery Ads
34. Conversion Goal Setup
35. Google Display Ads
36. Google Max Performance Ads
37. Audiences & Segments & Targeting
38. Introduction into Bidding Strategies
39. Bidding Strategies
40. Introduction into Retargeting
41. Google Retargeting - Explanations 1
42. Google Retargeting - Explanations 2
43. Google Retargeting - Screen Recording - Setup 1
44. Google Retargeting - Screen Recording - Setup 2
45. Google Audiences Solutions - Setup 1
46. Google Audiences Solutions - Setup 2
47. Google Ads - Customer Match
1. YouTube Video Ads - Linking the Accounts
2. YouTube Skippable Video Ads
3. YouTube Non Skippable Video Ads
1. Bing Ads - Microsoft Advertising Introduction
2. Search Ads Overview
3. Auction and Ad Delivery
4. Common Terms
5. Keywords and Match Types 1
6. Keywords and Match Types 2
7. Match Types
8. Structure
9. Hierarchy
Jude Aforke
SIR-J
Video Editor
